Introduction
India’s startup scene is flourishing, with cutting-edge companies upending established markets. For instance, CosIQ produces molecular skincare products. The intimate hygiene of men is the main focus of Nuutjob. These initiatives take a targeted and innovative approach to meeting specific needs. Mintree encourages natural beauty, whereas Singh Styled reimagines the grooming requirements for Sikh males. Ghar Soaps blends Ayurveda with technology for eco-friendly skincare. These businesses, which were supported by an investment from Shark Tank India, are outstanding illustrations of innovation, scalability, and commitment to making a big difference.
5 Best Brands for Personal and Skin Care from Shark Tank India
- CosIQ: Mycosiq 2021, founded by Kanika Talwar and Angad Talwar, is trying to make skincare intelligent as it provides scientifically proven effective and affordable products. Ms. Kanika Talwar has four years of work experience in the Beauty and Personal Care industry, which includes designing and formulating products for leading brands. After being highlighted on Shark Tank India Season 1, CosIQ was awarded INR 50 lakh in funding by Vineeta Singh (Sugar Cosmetics) and Anupam Mittal (Shaadi.com), who were pleased by its creative strategy. Notably, CosIQ demonstrated its dedication to skincare innovation by creating the first sunscreen serum in India.
- Nuutjob: Anushree and Ananya, sisters from Ahmedabad, India, created the intimate hygiene start-up Nuutjob in 2021. By concentrating on men’s intimate hygiene goods, the company fills a big need in male hygiene care and awareness. The founders’ personal experiences in 2020 led them to recognize the need for improved male hygiene products, which gave rise to the concept.
In order to transform personal male care in the nation, Nuutjob is focusing on both men and women, shattering social taboos and promoting the idea that “Cleanliness is Next to Manliness.” The brand will try to establish its products as a mainstay in every Indian home by combining fun with knowledge.
Shark Tank’s national broadcast of the sharks When India purchased a contract worth 25 lakh from Peyush Bansal (Lenskart), Aman Gupta (BoAt), and Namita Thapar (Emcure Pharmaceuticals) in exchange for 20% stock, they took over the work. - Mintree: Mintree is a premium skincare startup founded by Kanika Dewani, which embodies the vision of “Beauty for a Better World.” The brand specializes in vegan and certified organic products, free from harsh chemicals, catering to the body, hair, skin, nails, and salon-specific kits like manicure, pedicure, and facial kits.
Mintree boasts of having a robust R&D team based in-house at its production plant and hence assures all quality offerings specific to salons. The products at present are available in 3,000 salons within the country, with the current target set to move on to D2C segments. The distribution network counts around 5,000 doors within 30 Indian premier cities, where a company like Enrich Salon forms the biggest account earning ₹1 lakh a month for Mintree.
On Shark Tank India, the brand gained significant traction after Peyush Bansal and Azhar Iqubal offered it a deal at ₹90 lakh for 1.5% equity at a valuation of ₹60 crores. With high-end organic skincare products that revitalize the senses and improve skincare routines, Mintree has persisted in innovating and delighting customers. - Singhstyled: Since an FMCG major introduced the first fairness cream for men in 2005, the men’s grooming sector in India has expanded rapidly, opening the door for a variety of grooming and styling products, upscale salons, and cutting-edge equipment. By 2024, this industry is projected to reach $1.2 billion, with e-commerce sales driving growth in the post-pandemic era.
Amid this boom, Singh Styled, the world’s first grooming brand exclusively for Sikh men, stands out as one created in 2015 by Charanjeev Singh. Charanjeev, being a digital evangelist and entrepreneur for over 15 years, found that the quality grooming essentials were not being catered to well for Sikh gentlemen. Unique formulas have been created at Singh Styled for products like hair oil, beard oil, beard fixers, among other hygiene essentials to address the grooming needs of the Sikh man.
As it contrasts with other D2C brands, Singh Styled focuses more on exclusivity and quality rather than product launches in large numbers. The brand opened its first international store in Singapore, serving the Sikh communities in Singapore, Malaysia, Thailand, and Australia.
Singh Styled appeared in Shark Tank India and took a deal of ₹50 lakh for 10% equity, and Peyush Bansal held an option to invest another ₹75 lakh at the same valuation. - Gharsoaps: The Pune-based direct-to-consumer skincare brand was born in 2019. Sayyam and Sunny Jain came up with the idea for Ghar Soaps, which combines Ayurveda with contemporary technology to provide customers natural and efficient skincare, body care, and hair care products. Ghar Soaps’ core value is sustainability; they make sure that their compositions are free of cruelty and that their environmentally friendly packaging appeals to ethical consumers.
With sales of over ₹1 crore in August 2022 and ₹1.5 crore for FY 2022–2023—the brand has had very significant development. Renowned for its inventiveness, Ghar Soaps was highlighted on Shark Tank India and was offered ₹60 lakhs for 4% equity at ₹15 crore by Aman Gupta.
Ghar Soaps differs, therefore, by offering its very USP. Ayurveda and Advanced Technology Integration. The investment in their marketing is strong. Here, 25 percent of overall revenue is spent towards it while 70 per cent that goes into its performance-based marketing and further 30 percent into other influencer collaborations.